Scale Your Marketing Department
Select the right team model and agency for a high-performing organization.
Member Challenge
Inadequate internal team structure and partner choices can lead to:
- Poor performance, lack of agility, and delivery
- Higher costs and ineffective marketing strategy development and implementation
- Limited innovation and creativity in initiatives
- Low employee morale and high turnover
Our Advice
Critical Insight
Obstacles that can impede the achievement of a well-organized and effective marketing department can include:
- Limited resources (budget/technology), and difficulty in finding and retaining top talent
- Lack of alignment between internal teams and external agencies
- Non-collaborative and non-innovative team models
- Resistance to change from other departments or senior leadership
Impact and Result
Proper organization of marketing departments can assist companies in:
- Developing and implementing effective marketing strategies
- Managing resources more efficiently
- Fostering collaboration and innovation
Research & Tools
| Name | Actions |
|---|
1. Scale Your Marketing Department Executive Brief – A blueprint to guide organizations in scaling up their marketing capabilities by selecting the right team model and partners to simplify processes, foster collaboration, and achieve better results.
This document provides valuable insights on traditional and modern marketing team models and how to effectively integrate agency partners within your team. It also includes self-assessment tools to evaluate your marketing department's efficiency and agency hiring needs, enabling you to enhance your team's agility and performance with external resources.
| Name | Actions |
|---|---|
|
Scale Your Marketing Department Executive Brief
|
|
|
Agency Evaluation Questionnaire and Log
|